Founder & CEO | BriteIdea Marketing Group | briteideamarketing.com
What’s the biggest risk you ever took.
The biggest risk I’ve ever taken is starting BriteIdea Marketing! I went from working as a Marketing Manager at an extremely rewarding tech company (this where I quickly made a name for myself) and leaped because I had the stability to be the sole provider for my corporation which I self-funded. Once the agency was established in San Diego, I moved it to Austin to essentially start all over again!
How do you define success?
Some people measure success by profit. To me, success is defined by the number of people I’ve helped along the way. Our agency works primarily with local SMB’s and being able to be a part of their growth is beyond rewarding. Our clients rely heavily on our expertise, not only with their marketing efforts but also on what makes a business sustainable within all facets of their operations. I didn’t start BriteIdea with a goal to be a millionaire. I started the company with the desire to make an economic impact on our communities by providing affordable marketing solutions to help small businesses for the long haul.
What advice would you give someone going into a leadership position for the first time?
Let go of the need to control everything and delegate, delegate, delegate! Build a well-rounded team that you trust to develop creative ideas, are capable of problem-solving, and don’t need to be micromanaged during execution. It’s not our job as leaders to compete with who knows what or who is the best at something. It’s our job to listen to our team members and recognize the strengths of each of them. Once strength is established, we allow them to do their jobs to the best of their abilities while offering support along the way.
If you had the attention of every marketer what would you say to them?
Always evolve and never be afraid to pivot or admit that something is no longer working. We live in a world of constant change and something that may have worked yesterday, may not work tomorrow. Know how to analyze data and be aware of how your results are shifting. Pivoting doesn’t mean you failed; it means you’re knowledgeable of what needs to change to be successful.
Best Tip She Ever Got“Our days should be 60% doing and 40% learning. If we aren’t learning, we aren’t evolving, and therefore outdated practices and creativity will become stagnant.“